The Methodology
Traditional communication
In traditional communication, there are many elements that make a message a not effective one, such as sequence, context, technical elements, images, repeated words, among other things that make it long and meaningless.
The Surfing the Sky methodology
Surfing the Sky is a series of filters and steps that manage to structure a message to communicate it quickly and effectively.
Surfing the Sky consists of 15 filters through which the message passes to eliminate "noises" or unnecessary elements, also uses certain aspects of the storytelling that by themselves improve the understanding of messages or concepts in the audiences.
Surfing the Sky has been used to communicate important concepts in industries from different countries for training and commercial purposes in topics such as Animal Nutrition, Construction, Food Industry, Automovile, Steel, among others